Shanxi promotes cultural, tourism to Generation Z

A tourism promotion called Z Plan is held in Taiyuan, capital of North China's Shanxi province, on Feb 27. [Photo/Yellow River News] 

A tourism promotion event called Z Plan was held in Taiyuan, capital of North China's Shanxi province, on Feb 27. 

The event was hosted by the Shanxi Department of Culture and Tourism, and Travelgo, a domestic online travel services provider, to expand Shanxi's cultural and tourism influence among Generation Z – people born between the mid-1990s and the early 2010s.

At the event, the latest tourism promo of Shanxi, the online official exhibition pavilion of Shanxi culture and tourism launched on Travelgo, and a rap titled Fashionable Shanxi showcased the province's rich and diverse cultural tourist attractions, new cultural and tourism businesses and landmarks.