Shanxi enterprises shine at time-honored brand expo

A total of 34 enterprises from Shanxi province showcased their unique products at the 10th China Time-Honored Brand (Shandong) Expo held in Jinan, Shandong, from May 29 to 31. This participation aimed to further elevate Shanxi's traditional brands beyond provincial borders and into the national spotlight.

The expo gathered over 600 time-honored brands from across the country, highlighting both traditional craftsmanship and innovative achievements. Shanxi's participating enterprises spanned various brand categories, including national, provincial, and city-level time-honored brands.

Occupying a 198-square-meter exhibition area, the Shanxi pavilion was divided into sections for food, vinegar, alcohol, arts and crafts, and daily chemical products. It also featured a business negotiation area and a video display zone, catering to diverse needs like product showcasing, business exchanges, and brand promotion.

The pavilion was a feast for the senses, especially in the food section. Yunqing Beef presented specialties like Pingyao beef and sauced beef, while Lanhua Brewing introduced its Baima Temple brand of aged vinegar. Yongxianghe showcased its famous Wenxi zhubing, a traditional fried dessert.

Beyond cuisine, Yuda Bronze displayed exquisite bronze art sculptures, and Jingyun Honghu Zisha Craft presented a range of purple clay works, infusing the pavilion with a rich artistic atmosphere. Together, these diverse exhibits highlighted both the traditional charm and contemporary vitality of Shanxi's time-honored brands.